CEO's invest in cliud for the sake of business model innovation

People who went to my cloud class know that I am proponent of using the cloud and always stressed that even if the cloud might cost more it offers more flexibility so it's probably worth it. Another theme of mine was that IT has to change and become a business partner (doing more than just running servers).  So a recent McK presentation shows that while CIOs are thinking to use cloud for cost reduction CEOs are aiming to use the flexibility of cloud to drive business model innovation.

(I admit wording is a bit shaky and the examples contrived but I couldn't agree more with that development)